Peacock Hospitality has announced plans for a significant expansion of the Fernie Fox Hotel, adding 50 new one and two-bedroom suites, a mid-sized meeting space, and enhanced guest amenities. This is welcome news, especially with accommodations frequently booked at peak travel times in Fernie.
The project aligns with Peacock Hospitality’s ongoing commitment to providing exceptional guest experiences, increasing sustainability, and boosting local economic growth. The expansion will introduce mountain-modern suites tailored to international travellers, highlighting sustainability, accessibility, and community investment.
The fully-funded project emphasizes eco-friendly building design and sustainably sourced materials. Peacock Hospitality aims to operate the most sustainable hotel property in British Columbia, making thoughtful design, careful material selection, and efficient construction methods a priority. These sustainability measures are expected to optimize life cycle costs, benefit the local economy, and preserve the natural environment that attracts visitors to Fernie.
As a locally-owned and operated business, Peacock Hospitality deeply values its role within the Fernie community. Revenue generated from this expansion will further support local cultural initiatives and community organizations, enhancing the vibrant lifestyle that defines Fernie.
“We’re thrilled to enhance the Fernie Fox Hotel experience while staying true to our core values of sustainability and community support,” said Jeremiah Pauw, CEO of Peacock Hospitality. “This project reflects a commitment to creating economic opportunities locally and protecting the environment for generations to come. We invite the community to join us on this exciting new adventure, as we strive to develop something the community can be proud of.”
The new accommodations will cater to discerning travellers, combining premium comfort with thoughtful design that respects the community and environment. Guests can anticipate a superior stay that emphasizes accessibility and sustainable practices.
Final design work and site preparation are already underway, with construction scheduled to begin in the spring of 2026.
The Fernie Fox Hotel currently offers 43 rooms, and this expansion will significantly enhance its capacity and amenities to meet the growing demand for high-quality lodging in the region.
