Tariffs are looming, the Canadian dollar is fluctuating, and uncertainty is gripping the bike industry. According to industry insiders, now may be the best—and most affordable—time to buy a bike.
Why Buy Now?
Currently, most bikes available in local Canadian bike shops like those in Fernie were imported before recent tariff announcements. Their pricing reflects pre-tariff, pre-inflation costs, and a stronger Canadian dollar. Local retailers have inventory ready and are already offering attractive spring sales. This makes now a uniquely favourable moment for cyclists looking to purchase new bikes.
“If you see a bike you like, and it’s in stock, buy it,” advised one industry veteran. “Prices could soon rise significantly due to tariffs and exchange rate volatility. This isn’t fearmongering—it’s simple economics.”
Why Is This Happening?
The cycling industry is navigating complex tariff implications, logistics complications, and currency shifts. Components for bicycles are sourced from multiple countries, including Taiwan, Japan, Vietnam, the USA, and Europe. Each component faces individual tariff evaluations, creating significant bureaucratic and financial challenges for importers.
Supporting Canadian Brands: Spotlight on Rocky Mountain
Buying Canadian-made or Canadian-owned brands not only supports domestic economies but may also provide greater price stability amid the uncertainty.
Rocky Mountain: Founded in Vancouver in 1981 and now headquartered in Quebec, Rocky Mountain has a longstanding legacy in the Canadian cycling community. Known for high-quality mountain bikes, including their popular e-bikes, Rocky Mountain sponsors elite freeride, enduro, and cross-country athletes. Despite recent challenges, Rocky remains an iconic brand deeply respected in the industry.
Other notable Canadian brands:
Chromag: Known for high-quality, hand-crafted mountain bike components and frames produced in BC.
Devinci: Originating from Saguenay, Quebec, producing performance road and mountain bikes including the tribute Chainsaw DH.
Forbidden: An innovative mountain bike company from Vancouver Island known for its high pivot trail bikes.
Norco: Originally opened in 1964 as Northern Cycle Industries in Vancouver, Norco has significantly grown from its humble beginnings.
RSD Bikes: Toronto-founded with high-quality, versatile frames crafted from aluminum, steel, and titanium in collaboration with premium Taiwanese manufacturers.
The Bottom Line for Buyers
Industry insiders unanimously agree—right now, inventory is available at favourable prices. However, these prices might not last long, and restocking at comparable rates is uncertain due to escalating tariffs and fluctuating exchange rates.
If you’ve been thinking about a new ride, especially from trusted Canadian brands like Rocky Mountain, now is your time. Visit your favourite Fernie bike shop, find the right fit, and enjoy the trails ahead knowing you secured the best deal possible.
