Park Place Lodge

Fernie.com is owned and operated by Dan Savage, who lives in Fernie BC. “Rural life provides freedom, the more you play in the mountains the happier you will be,” says Dan. “And from a health perspective, playing every day ensures that you will live longer!” That philosophy has directed Dan’s life.

In May of 2018 Dan was diagnosed with HPV throat cancer and subsequently endured a six hour surgery that July, followed by 30 radiation treatments ending in October. Dan comments, “Being a cancer survivor has made life sweeter than ever. I’m focused on making the best of everything!”

Dan operates Savage Marketing, a strategic marketing, public relations and internet business based out of Fernie. The business was formed on the principles of active living, outdoor recreation and adventure, and an urban aesthetic. Fortunately for Dan, he broke free of urban living and has spent the last 20 years living in the Kootenay’s where he embraces his outdoor passion.

Dan has worked in the sport marketing business for over 25 years. He started his career in Vancouver with a sports marketing company that was involved in the rise of Whistler and the extreme sport movement. Fueled by that experience, and a busted knee, he relocated to Toronto where he engaged the corporate side of the advertising and promotion business. While in Toronto he began a 20 year relationship with Warren Miller Canada where he published SnoWorld Magazine, directed film shoots, managed sponsors and shows, and skied and boarded with every opportunity.

While in Toronto he discovered Fernie on a trip to Island Lake in 92′ and moved there in 98′ with his wife Susan after a short stint in Calgary. Since then Dan has published books and magazines, managed World Cup ski events, Canada Cup and TransRockies mountain biking events, branded and launched several real estate projects, and manages an active website portfolio.

He currently can be found playing with his children, Nathan and Chloe, skiing the steep and deep, surfing, charging down a legendary mountain bike trail, or simply enjoying the beauty of the Kootenay’s.

To contribute or comment on Fernie.com, submit your experience, or ask everything you need to know about Fernie.

Email Dan at: Fernie.com


Fernie Network Blogs

Locals Report
Locals Report

A locals update on snow, trails, powder and more.

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Fernie Bike Events
Fernie Bike Events

Fernie's destination biking events organized locally.

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Mary Giuliano
Mary Giuliano

Mary writes about the town she has loved since moving here in May of 1953.

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Fernie Alpine Resort
Fernie Alpine Resort

Fernie Alpine Resort offers world-class winter and summer activities.

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Backcountry Powder
Backcountry Powder

Fernie's backcountry is where the powder lasts for weeks whether you're touring or riding!

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Elk River Alliance
Elk River Alliance

A community-based water group protecting the Elk River watershed.

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Wildsight
Wildsight

Working to protect wildlife, water and wild spaces.

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Fernie Chamber
Fernie Chamber

A service organization dedicated to enhancing the economic future of Fernie and the quality of life.

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Council Connection
Council Connection

Fernie Council Meeting updates and news is available here in the latest edition of Council Connection.

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Regional District of East Kootenay
Regional District of East Kootenay

Local rural area government dedicated to providing quality service to residents and property owners.

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Off Camber in Fernie
Off Camber in Fernie

Keith Liggett follows the goings and comings in Fernie—in town and on the hill—but not in the normal fall line.

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Fernie Ski & Board Fim Fest
Fernie Ski & Board Fim Fest

Hundreds of skiers and boarders celebrate the coming season with the seasons top ski and board films.

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Fernie Ghostriders
Fernie Ghostriders

Fernie's Junior B Hockey Club, a proud member of the Kootenay International Junior Hockey League.

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Fernie Whitewater Park
Fernie Whitewater Park

The Fernie Whitewater Park Society is working towards building a surf wave in the City of Fernie.

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That Mountain Life
That Mountain Life

This vlog shares outdoor adventure content by a dad who has a passion for spending time outside.

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