Labatt’s Brewery and Toronto-based ad agency Grip Ltd. produced a feature-length “buddy comedy” called The Movie Out Here. Largely set in Fernie, it stars the brand’s cast of established TV spokes-characters.
The story will revolve around a reunion of friends in a ski town and has been described by Labatt as Hot Tub Time Machine meets Old School. Adam, an uptight Toronto lawyer, goes back to his hometown of Fernie and tries to save his friend’s business. It’s a Western Canadian adventure, with Sasq sightings, bikini pillow fights and, of course, the Rangers. Here is the trailer:
Read more about the production here.
