Mountain biking is more than just a thrilling ride—it’s a powerful driver of economic, social, and environmental value. A new report by the Trust for Public Land, titled Economic Benefits of Mountain Biking, offers compelling data on how natural-surface trails are transforming rural communities, and it hits close to home for Fernie.
According to the study, mountain biking visitors spend an average of $580 per trip, supporting local businesses from accommodations and restaurants to bike shops and guiding services. In some destinations, that number climbs to over $1,400. Across 13 trail networks surveyed, mountain biking generated up to 1,626 jobs and $72 million in labor income annually.
This research, done in partnership with the International Mountain Bicycling Association (IMBA), reveals what Fernie locals have long understood: trails are not just for play—they’re critical infrastructure for a vibrant, sustainable community.
“Mountain biking offers an incredible opportunity for rural communities to harness their natural assets for sustainable economic growth,” said J.T. Horn, Director of the National Trails Initiative at Trust for Public Land.
Fernie’s extensive trail network—intertwined with our culture, economy, and daily lives—represents one of our greatest community assets. With over 68,000 miles of mountain bike-accessible trails in Canada, Fernie is among a growing number of communities leveraging trails to enhance both quality of life and economic vitality.
But the benefits go well beyond the balance sheet. Trails encourage physical activity, reduce stress, and create social connection. They improve mental health and help people of all ages access nature. According to the report, the presence of nearby trails can even increase property values and attract new residents, strengthening long-term community growth.
In Whistler, trail investments have already proven to increase tourism and property values. For Fernie, where the trail system knits together neighborhoods, businesses, and public lands, the potential is enormous.
“This study presents more compelling evidence that communities enjoy a positive boost in wellness and economic activity when they create or improve access to resilient trails,” said Mary Monroe Brown, IMBA’s Vice President of Programs.
With thoughtful planning and ongoing investment, Fernie can continue to build on its strengths—preserving access, protecting the land, and welcoming a new generation of riders. Our trail system is not only a part of our identity—it is essential to our future.
Have fun exploring Fernie’s trails and discover how you can get involved!
