great
I think the DMO will help you when you have compition move in , being 98% booked is great but when another dog sleding company moves to town you might need someone marketing Fernie out there to get you more biz , or you might wan to run your operation in the summer with carts, the DMO is a service to help you grow , its not a hand out …you all have to be in to win,
your clients do not all just drive down from Calgary or were ever, they stay in town at a hotel or lodge or Hostel, So why should they have to pay for you?? 
I know that if the DMO is not all in, that is if only some of us were to pay and others not The ones paying would have a great network to recommend people too , and the ones not in the DMO would be on there own as in not recommended…. 
I think as we see this town change we all have to look at the big picture
