Park Place Lodge

The Fernie Ambassador Program, led by the Chamber of Commerce and College of the Rockies, has trained over 500 ambassadors since its beginning in 2015.

Chamber executive director Patty Vadnais says that means a good chunk of the city’s population are now able to serve as ambassadors. “We have 5,000 people here, we’ve trained 500, got 10% of the population aware of what we have to offer, so we’re really excited about hitting the 500 mark.”

Vadnais says the program is meant to give residents skills and tools to provide an exceptional experience for guests. “If you’re a tourist in town, you’re walking around trying to figure out where things are, our hope is an ambassador can say ‘hey can I help you out’.”

Visitors are able to seek an ambassador to learn about places to eat, how to find trailheads, where to shop and more and the the program has begun engaging with high school students to introduce them to customer service skills.

There are four courses coming up that will allow you to receive training to become an ambassador which will be happening at the College of the Rockies Fernie campus.

The course dates are set for January 24, February 12, March 6 and April 25. You can sign up here.

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