For the past 12 years, Nonstop Ski & Snowboard have been helping thousands of snow enthusiasts make the most of the mountains with a wide variety of instructor courses, improvement camps and holidays. As this year’s World Snow Awards approached, Nonstop were delighted to be shortlisted as a finalist in the Best Ski Tour Operator category by a panel of industry experts.
Nonstop group in Fernie
Considering the size of Nonstop’s niche operation versus the tens of thousands of clients that travel with some of the other finalists each winter, the Nonstop team were both ecstatic, and a little shocked, to discover that they had managed to drum up more public votes than their rivals and had scooped the coveted title!
Rupert Taylor, Nonstop’s MD expressed his delight following the announcement, ‘We were initially in a state of shock when the results were announced at the awards ceremony by former GB Olympic skier Graham Bell, but now we’re really enjoying the achievement and the recognition that the award has brought us. When reflecting on the win, we realised that what we lack in volume of clients is more than made up for in their passion and engagement with our brand. Because we offer a richer experience than a typical ski holiday operator our clients are incredibly enthusiastic about the time they have with us, and subsequently they made the effort to vote for us.’
The Nonstop experience from start to finish is focused on guests and they see this achievement as recognition of that commitment. Rupert added, ‘We provide something very, very special. The “Nonstop experience” our clients have with us is unlike anything that they’ve had before and the memories stay with them for years and years. What we do is really positive and our passion passes on to them.’
‘There have been many people involved in the Nonstop journey over the past eleven years. So many people have influenced the company, our culture, the programs we offer and our clients’ experience. From the office team to the course hosts, from our pros to the hotel & restaurant staff, and from the backcountry guides to our bus drivers, everyone has had their impact. This award has been won by all of us. I am immensely proud of what we do but above all I am hugely thankful to everyone that has ever been involved in Nonstop.’
‘There are so many people who have played their part in this recognition. We’re now looking forward to another great winter ahead of us.’ he concluded. Nonstop has been skiing in Fernie for several years and operates Red Tree Lodge.
Further details of the Nonstop ski and snowboard coaching programs can be found on the Nonstop website. [http://www.nonstopsnow.com/]
