Tropical rainforests are the lungs of the Earth. Protecting them from deforestation not only saves the ecosystem of the region, it also has a global impact in terms of CO2 containment and reduction.
The Cool Earth initiative, founded by HEAD CEO Johan Eliasch has been able to gather over 19’000 supporters and protect close to 8 million tons of CO2 within less than a year, making it one of the world’s fastest growing environmental organizations.
As a way of thanking them for the most successful season in HEAD history, Johan Eliasch now awards his top skiers with 25 acres (10 hectares) each of Cool Earth protected rainforest: Bode Miller, Didier Cuche, Marco Büchel, Hermann Maier, Maria Riesch, Šárka Záhrobská, Elisabeth Görgl.
The athletes own certificates to 25 acres each within the Maderia project in the Amazon. While the athletes do not possess rights to the underlying land, the Forest is sponsored in their name and is secured from destruction or deforestation by Cool Earth, who also monitors biodiversity, quality of the canopy and carbon storage. 25 acres of land equal 6’500 tons of contained CO2.
About Cool earth – visit www.coolearth.org
